The Muhammed Ali effect.


Not only was he an outstanding sports man. He was a hero amongst the people standing for human rights and against political injustice. He used his status, wealth and influence to create a positive change for the people. And this is the second piece I’ve painted with a mixture of his and my lyrics as homage to him.


“I’ve injured a stone
I’ve murdered a rock
And hospitalized a brick.

I’m so bad I make medicine sick.

I’ve burnt fire
Drowned water
Came out fresh from the fryer.

Joe’s gonna be coming out smoking
But I aint joking
I’ll be picking and poking
Pouring water over his smoking

This might shock and amaze ya
But I’m gonna destroy Joe Frazer

All those people who blinked at the same moment,

They missed it…
It’ll be over before they realize it…”


TalksYusf Ali Updates

Over the years I had the opportunity to give a few talks about my work.
So far I’ve spoke in Manchester college, Bolton college, Glasgow university and Aberdeen university.
By far the biggest talk I did was at Aberdeen university (top photo) with a crowd of 300 people plus and the Lord Mayer of Aberdeen as an unexpected guest. I admit I did choke in the first 5 minutes after that though the next 40 minutes were smooth.

Bri-Tek Technologies.

Brand ManagementYusf Ali Updates

January 2011 I secured a contract with a startup LED company. Starting off as a small team of just 3 people it quickly expanded to 20 plus people and my role of a graphic designer quickly turned to an Art director, managing a team of photographers, printers and web designers I was in charge of its brand identity and consistency making sure everyone knew what they’re doing.
After 2 years of working alongside of the managing directors my work was done my contract had ended.

Cascade Records…

Graphic Design

Early November 2010 I received an email from Cascade Records Paris, asking me to be an artist. Which was just in time because I was loosing my mind working in a debt collection agency. I needed a creative outlet.
Working with Cascade  Records gave me an opportunity to work with artists across the world from Japan to LA.
The artwork in this post is just a snapshot with more to come later on in 2011/2012.


ArtGraphic DesignT-shirt designTypography DesignYusf Ali Updates

During my last week at Great Ledge printing, I had an opportunity open my own Showroom.
With a budget less than £200, a week, working evenings on it after work and some help from a friend mine Mohammed Osman we opened in time for Jan 2010.
I only had the place for only 3 months from January to March 2010, despite that it had been a great experience meeting a lot of people with a lot of interest. However I needed to be open longer than 3 months for it to be financially rewarding.

Every business can look interesting.

Graphic Design

Time and time again I hear that corporate i.d needs to be straight forward simple and plain, why?
Why can’t it look interesting whilst still presenting the companies message?
Usually the client can be a constraint to creativity, but more often we tend to be our own constraints with being clueless with what to do and how to present a standard business. Also if you do come across a difficult client who is worried on how you present his business take it upon yourself to convince him your design can work. Alternatively pick up clients that are willing to take risks.

MMU Degree show stand.

Graphic DesignTypography DesignYusf Ali Updates

On my final year at university I didn’t want to drop my clients and I took on too much so I had to calm down with this show and settle with just a stand rather than taking over the campus like I did in college.
The wallpaper in the background is the first part of a line of calligraphy/Arabic typography patterned wallpapers which will come up later. The rest of the stand I’ll leave to your own interpretation.

Business card poster concept.

Graphic Design

This concept would ideally be printed on Bible paper so it can fold tightly. I’ve originally designed it for my degree show exhibition but the concept wasn’t economically viable at the time, after all I don’t see myself folding 5,000 A2 posters in to A7 business cards. If there is a printer out there who would do it today at a decent price, let me know.

My Yoshimoto Cube

Graphic DesignTypography Design

I’ve designed this yoshimoto cube during a typography assignment in university and ended up producing more than I expected.
To me its not just a cube, but its also an insight to my background. Being half Arab and half British, both cultures usually get mixed together. The cube has two songs Wahran an arabic song designed to look western and English man in New York designed in a traditional Arabic theme (brown).
As you fold and unfold the cube you’ll see the two different side mixing and separating from each other. Likewise with my non Arab colleges I’m seen as an Arab and with my Arab friends I’m seen as British. As well as the Manchester Engineering Department picking up on it.